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The Growing Popularity of Livestreaming in the 21st Century

Notably, research showed that 63% of people between the ages of 18 to 34 are always creating and using their live-stream videos.

Noman Asghar

The world of marketing has continued to evolve, and this has left marketers always on their toes seeking new concepts to reach out to their customers and also spread brand awareness. One of the major concepts that continue to gain traction in content marketing is livestreaming.

Marketing companies have been able to utilize livestreaming platforms and have found success in growing their brands and business. However, not every streaming site will work for your business no matter how the popularity of the site.

Hence, make sure you do a background check of the streaming platforms in the market before choosing a site that will enable you to grow your business or brand.

Livestreaming is Growing Fast

As a business owner, we advise that you pay close attention to live-streaming and even integrate it into your marketing strategies as it has a large user base and it continues to gain more popularity.

With the right livestreaming strategies, you can make thousands of new customers or more with just a click of a button. In a nutshell, live marketing is a news outlet that helps you drive more traffic to your business.

Good livestreaming platforms such as Livpush provides users with an overall good customer service experience.

Some of it's exciting features that will help to drive more revenue to your business include multi-streaming, seamless live chat with customers, and so many others.

The live-streaming market has grown drastically. In 2016, it was already more than a $30 billion industry and it's projected to become more than a $70 billion industry this year in 2021. This stat indicates that livestreaming will continue to thrive and will not slow down any time soon.

Livepush offers its customers various ways to improve their streaming experiences ranging from  how to multi stream using a webcam device to how to create new multi stream amongst others.

Currently, our site is available in almost every part of the world and our ultimate desire is that your business incorporate strategies that will enable them to attract more customers as well as conversions.

So many social media platforms have integrated livestreaming as a strategy to reach more people and make them customers.

Notably, research showed that 63% of people between the ages of 18 to 34 are always creating and using their live-stream videos. For this reason, we desire to help you grow your viewers and customers to a great deal with the right tools.

Also, even older people between the ages of 35 to 54 are creating live-streaming videos to engage their viewers. No wonder, there's an immense increase in livestreaming in the past few years as a lot of people watch video-based content more than ever before using their various devices.

The Significance of Livestreaming

To have a bigger picture of the importance of livestreaming to your business, there is a need to know why people live-stream in the first place. There is a need for you to understand why people are always turning to livestreams at an alarming rate.

The truth is, people, stream live content for the same reasons they love to watch TV. It keeps them informed on the latest happenings and events. It keeps them connected to favorite companies and keeps them excited about the company's fresh content.

With typical TV subscriptions on the decline, it makes absolute sense that the new way to consume content is by livestreaming. Livestreaming offers you several platforms that surpass TV and static videos. You can also easily get excited with the new content that is generated on a livestream.

Additionally, livestreaming is great for business owners as it allows you to multi stream and engage your users at the same time.

It becomes even better when your viewers enjoy your contents. They'll always search for you on search engines as they find your contents fun and engaging.

Another way that viewers can use to search for their favorite content creators is through social media. These content creators can be engaged through the use of emails or notifying friends about them through texting.

Livestreaming enables you to get your brand out there to engage your customers and at the same time increase, the popularity of your brand as users share with their friends. Hence, livestreaming aids in content promotion as well as content consumption.

Platforms to Look Out for to Livestream

Now that we've established the importance of livestreaming, we are sure that so many business owners are interested in using the livestream for their company. And this is because you now understand the potential impact livestreaming can have on your brand's growth.

However, what platform does a business owner use, as there are so many ways to live-stream content? Before one decides that, you have to put some factors into consideration especially if you're a start-up company.

Factors like your budget, platforms that give you value for your money, platforms with the best returns, and so on. Also, you can livestream using social media or websites like YouTube.

Research has shown that Facebook Live is the most-watch livestream platform on social media due to its large user base. However, Facebook Live is single channeled even though it is free.

We recommend that you livestream using your social media platform with a great number of followers. But if you do not have any of such, we recommend that you go for cheap livestreaming sites that are customer-centric, seamless, mobile-friendly, and easy-to-navigate like Livepush.

Livepush streaming service is a multi-streaming service that is customer-eccentric and is easy to use.

The site is mobile friendly and compatible on all devices to provide an enjoyable streaming experience to any user.


Just as technology continues to evolve with changes, so do marketing tactics fade over time. For this reason, there is a need to constantly integrate the trending forms of reaching out to customers and building your brand. Hence, we advise you to pay close attention to live-streaming.

Livestreaming is beneficial and easily accessible to anyone, which is why it is the best form of marketing right now.

The growth of the live-streaming industry is unprecedented and no business owner will want to be left out as it may end up affecting the potential growth of your business or brand. Luckily, livestreaming is not difficult to implement and can be integrated into your business immediately.

Therefore, find a livestreaming platform that works best for you and integrate it into your business cause you would not like to miss the benefits of live-streaming on your business. It can be via social media or websites as we mentioned earlier.

However we recommend that you leverage multi-streaming sites like Livepush.

Such a site will help you to make your contents available on different social media platforms at the same time, thereby capturing a larger user base when compared to single streaming channels.